Brief

Purple Seedlings Development Center needed a friendly enrollment campaign that could speak clearly to parents while keeping the brand soft, approachable, and child-centered. The work moved from early layout exploration into a polished poster system for therapy programs and community awareness.

Purple Seedlings approved enrollment poster design
Approved enrollment poster direction with contact details, therapy programs, social touchpoints, and a warm purple seedling motif.

Sketches and Layout Planning

The first stage focused on structure: where the logo should live, how the parent-facing contact information should be ordered, and how the large seedling shape could guide the eye without making the poster feel crowded.

Purple Seedlings sketches beside final poster direction
Sketches and final layout shown together to make the development path easy to understand.

Design Studies

Multiple directions were tested for the campaign language. The studies compared lighter and fuller purple compositions, different uses of the child photo, different calls to action, and whether the piece should feel more playful, more minimal, or more direct.

Purple Seedlings design studies and campaign layout options
Design studies exploring composition, visual weight, call-to-action placement, and how much illustration should carry the layout.

Shortlist

The shortlist refined the strongest options into two parent-friendly designs. The selected direction kept the information easy to scan while giving the brand a memorable purple visual signature.

Purple Seedlings shortlisted poster design options
Shortlisted poster options before final approval, comparing program emphasis, QR placement, and slogan treatment.

Outcome

The finished campaign gives Purple Seedlings a clear, warm, and recognizable enrollment asset. It balances practical information with a soft visual personality, helping the development center communicate its therapy programs in a way that feels caring and credible.