Brief
Dry Horizons needed a complete event identity in collaboration with OIS, the Ophthalmology Innovation Summit. The system had to feel clinical, credible, modern, and flexible enough to live across stage screens, badges, slides, signage, website resources, and on-site event materials.
Identity Direction
The design direction explored a future-facing visual language for dry eye research: precise, scientific, and optimistic without feeling cold. The dotted horizon mark became the organizing idea, suggesting progress, research signals, patient pathways, and a shared point of focus.
Logo System
The final identity balances a clean wordmark with a modular mark that can work at different scales. The color palette uses deep navy for trust, teal for clinical clarity, blue for innovation, and red as a controlled accent for energy and visibility.
Session Materials
The presentation system needed to support medical and investor-facing content while keeping speaker sessions visually consistent. Slides were designed to hold company marks, speaker portraits, session titles, moderator information, and panel lineups in a clean repeatable format.
Attendee Touchpoints
The event collateral extended the identity into badges, QR touchpoints, and printed attendee materials. These pieces needed to stay readable in a busy event environment while still carrying the premium clinical tone of the brand.
Digital and Venue Assets
The broader event system included website resource tiles, welcome graphics, speaker boards, agenda signage, attendee directories, table covers, and physical venue frames. The assets were designed as a connected family so attendees moved through one clear visual world before, during, and after the event.
Outcome
The finished identity gave Dry Horizons a cohesive event presence across digital, print, stage, and venue touchpoints. It helped the OIS collaboration feel organized, premium, research-led, and ready for a live professional audience.