Motion should help people understand what changed, where to look, and what matters next. When animation is used that way, it becomes a trust signal instead of decoration.
For product reveals, keep movement short, responsive, and tied to the subject. A logo lockup can settle into place. A product interface can show one meaningful state change. A campaign headline can transition with the same rhythm used in the rest of the brand system.
The goal is not to make everything move. The goal is to make the important things feel intentional. In a marketplace asset, that same discipline helps buyers imagine using the work in their own launch without fighting the file.